About Us

Maverrik is an international consultancy specialising in client acquisition, social selling and business development for expert-led businesses. Founded by Dean Seddon, Maverrik helps executive coaches, consultants, founders and professional service firms build structured systems for generating leads, winning new clients and reducing referral dependency. Through practical workshops, training and strategic consultancy, Maverrik enables businesses to create repeatable approaches to business development that support sustainable long-term growth.


Press releases

Five Signs Your Business Has Become Too Reliant on Referrals

Business growth expert says Referral Dependency is becoming one of the biggest hidden risks facing expert-led businesses across the UK. DEVON,... read more

06.08.2026 • By Maverrik

What Is Referral Dependency? The Hidden Risk Facing Thousands of Growing...

Plymouth, UK – 16th July 2026 – For many business owners, referrals are considered the gold standard of business development. They arrive with... read more

16.07.2026 • By Maverrik

Maverrik Launches Build Beyond Referrals One-Day Intensive as Debate...

New one-day intensive aims to help UK business owners reduce referral dependency, win more clients internationally and strengthen the UK's growing... read more

08.07.2026 • By Maverrik

Maverrik Launches Build Beyond Referrals One-Day Intensive to Help...

New one-day intensive gives executive coaches, consultants and expert-led businesses a practical client acquisition system designed to reduce... read more

01.07.2026 • By Maverrik

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