About Us
Maverrik is an international consultancy specialising in client acquisition, social selling and business development for expert-led businesses. Founded by Dean Seddon, Maverrik helps executive coaches, consultants, founders and professional service firms build structured systems for generating leads, winning new clients and reducing referral dependency. Through practical workshops, training and strategic consultancy, Maverrik enables businesses to create repeatable approaches to business development that support sustainable long-term growth.
Press releases
Social Selling Training: Maverrik Clients Pass £252m in New Business
Social selling and LinkedIn training company Maverrik says its clients have now generated more than £252 million in new business using its... read more
01.10.2026 • By Maverrik
AI Deadlock Signals the End of Volume-Based Cold Email, Says Maverrik
As sellers use AI to generate outreach and buyers use AI to filter it out, Maverrik says B2B sales is moving back towards high-value, low-volume... read more
16.09.2026 • By Maverrik
Can You Really Win Clients on LinkedIn? Maverrik Explains What Actually...
Businesses are still winning new clients through LinkedIn, but according to social selling training company Maverrik, the companies seeing the... read more
09.09.2026 • By Maverrik
Five Signs Your Business Has Become Too Reliant on Referrals
Business growth expert says Referral Dependency is becoming one of the biggest hidden risks facing expert-led businesses across the UK. DEVON,... read more
06.08.2026 • By Maverrik
What Is Referral Dependency? The Hidden Risk Facing Thousands of Growing...
Plymouth, UK – 16th July 2026 – For many business owners, referrals are considered the gold standard of business development. They arrive with... read more
16.07.2026 • By Maverrik
Maverrik Launches Build Beyond Referrals One-Day Intensive as Debate...
New one-day intensive aims to help UK business owners reduce referral dependency, win more clients internationally and strengthen the UK's growing... read more
08.07.2026 • By Maverrik
Maverrik Launches Build Beyond Referrals One-Day Intensive to Help...
New one-day intensive gives executive coaches, consultants and expert-led businesses a practical client acquisition system designed to reduce... read more
01.07.2026 • By Maverrik